LiveScore, the global sports media business and one of the world’s leading providers of real-time sports updates and streaming services, is excited to announce the launch of its latest free-to-play offering, Build Up.

Designed to cater to both instinctive play and strategic thinking, Build Up allows users to immerse themselves in the action with minimal effort, fuelling their passion for sport.

To participate, users simply need to download the LiveScore app and answer a series of match-related questions. Participants can predict events such as a player getting an assist, scoring a goal, or the match result. The less likely the prediction, the more points a user can earn. Those who finish high enough on the leaderboard win cash prizes. With questions aligning with Bet Builder markets, Build Up offers a seamless upsell opportunity for betting users.

The first round of Build Up will take place on Sunday 18th August, which features the start of Manchester City’s title defence against Chelsea. The game round will be open to users from Thursday 15th August.

LiveScore Group CEO Sam Sadi said: “We’re thrilled to launch the Build Up, an exciting addition to LiveScore’s suite of free-to-play games.

“The launch of Build Up further represents LiveScore Group’s mission of Fueling Fans’ Passion for Sport, bringing them closer to the action and providing the chance to win cash prizes, as we continue to enhance the experience for football fans.”