Allwyn teams up with 0xCollection to bring Refik Anadol’s Dvořák dreams to the US

Marketing

Allwyn, a leading multi-national lottery operator, announces its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol.

This is the second year Allwyn has sponsored the international tour of this exhibition, underpinning its commitment to supporting the arts and innovative cultural initiatives across the globe. Allwyn’s support means the exhibition is free for the public to experience.

The exhibition will take place from September 4 to 24, 2024, on the REACH Plaza at the John F. Kennedy Center for the Performing Arts in Washington DC. Dvořák Dreams will complement a range of festivities as part of the five-year anniversary of REACH, the Kennedy Center’s first campus expansion.

Dvořák Dreams, commissioned by the 0xCollection, transforms Antonín Dvořák’s musical legacy into dynamic visualisations – using Refik Anadol’s signature algorithms trained on Dvořák’s original data, music and records – that invite audiences to engage with his works through a groundbreaking artistic lens. The artwork sits at the intersection of art and technology, to create a striking and dynamic experience that transcends traditional artistic mediums.

Katarína Kohlmayer, member of Allwyn’s Board of Directors, commented: “Art has an unparalleled ability to foster connection and collaboration by transcending boundaries, sparking creativity and fostering cultural exchange. Just like our lotteries, art makes it possible for groundbreaking innovations to reach a global audience, bringing people together.” 

Wayne Pickup, CEO of Allwyn North America, added: “We are delighted to share this extraordinary exhibition with the U.S. As a leading operator, supplier and business partner to lotteries around the world, Allwyn brings game innovation to players – just as Refik Anadol is breaking new ground in the world of digital art. This collaboration between Allwyn and the Kennedy Center reflects our mutual commitment to building a community where innovation and creativity thrive.”

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