Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.

Parimatch already has a strong presence in English football. Alongside its ongoing collaboration with Nottingham Forest, the brand has extended its agreement with Leicester City for the 2024-25 season. Previously, Parimatch has forged similar alliances with Newcastle United, Chelsea, and Aston Villa.

Meanwhile, Forest already have affiliations with two gaming sites: Asian-focused Kaiyun, who signed a front-of-shirt sponsorship in the 2023-24 season, and Betway, whose agreement was unveiled the day before the 2024-25 season began.

“We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top-flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide,” said Parimatch.

Paul Bell, Chief Operating Officer at Nottingham Forest, added: “We are delighted to welcome Parimatch as official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”