The Jacksonville Jaguars and Hard Rock Digital announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars.

The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.

“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences,” said Scott Massey, Jaguars senior vice president of corporate partnerships. “Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium and exclusive VIP access to Jaguars off-site events. Hard Rock Games will also help entertain Jags fans on the team’s official Jaguars app, where free-to-play games will be linked via the Hard Rock Neverland Casino social gaming platform.

“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app and online sportsbook. With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports only experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.