Virgin Bet returns as Ayr Racecourse sponsor
Ayr Racecourse is excited to announce that Virgin Bet will be returning title sponsor and partner of the Gold Cup Festival, running from 19th – 21st September. In addition to Virgin Bet, the partnership also extends to fellow LiveScore Group brand LiveScore Bet.
The three-day meeting will present a host of outstanding races with some of the finest horses, ridden by top jockeys and from the stables of leading trainers. It also includes the headline day of the Scottish Flat racing calendar – The Virgin Bet Ayr Gold Cup.
Following Opening Day on Thursday and Ladies Day on Friday, The Virgin Bet Ayr Gold Cup will be held on Saturday 21stSeptember. Last year’s race was won by Significantly, trained by Julie Camacho and ridden by jockey Joe Fanning. Saturday also features the Virgin Bet Ayr Silver Cup, the Virgin Bet Best Odds Daily Firth of Clyde Stakes (Group Race) and the LiveScore Bet Doonside Cup (Listed Race).
As part of The Ayr Gold Cup sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated at the festival.
Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.
Racegoers at Ayr will be able to learn more about the innovative and free-to-download app over the course of the festival, and get the chance to speak with its founder, Emma Kay, who strives every day to educate and highlight the importance of safety in all walks of life.
Dominic Vye, Marketing Director, Virgin Bet, said: “We are thrilled to announce Virgin Bet and LiveScore Bet’s sponsorship with Ayr Racecourse once again this year.
“The past three years have been a huge success and have allowed us to deliver some incredible rewards and initiatives to the Ayr Racecourse community.”
“This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”
Ayr Racecourse Marketing Manager, Lindsey Smith added: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Ayr Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Ayr Gold Cup, an iconic event in the racing calendar.
We’re also excited to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”
