ESPN BET is now live in New York through a soft launch and was officially rollout on Friday.

A PENN spokesperson has confirmed with Sports Betting Dime that ESPN BET is currently live in the Empire State and accepting bets through a soft launch. The spokesperson confirmed a full launch in the state tomorrow.

The New York State Gaming Commission on Monday unanimously approved PENN Interactive’s acquisition of Wynn Interactive, which includes a sports betting license in the state. During the hearing, Chris Rogers, PENN Entertainment executive vice president, chief strategy and legal officer and secretary, said the operator would soft launch ahead of the weekend, with a full launch coming soon thereafter.

It’s opportunistic timing for ESPN BET, as the New York Giants take on the Dallas Cowboys during tonight’s Thursday Night Football matchup.