Fanatics becomes official sportsbook partner of MLBPA
The Major League Baseball Players Association has reached a non-exclusive licensing agreement with Fanatics Sportsbook, making it the first officially licensed sportsbook of MLB Players, Inc.
Terms of MLB Players deal with OneTeam, which helps the union commercialize group licensing rights, and Fanatics, were not disclosed. The deal follows a lawsuit brought by The Major League Baseball Players Association (“MLBPA”) over image rights infringement.
The agreement between Fanatics, OneTeam and MLB Players, Inc. enables Fanatics to utilize licensed players’ rights on its website, app, or other platforms in sports betting products and for promotional use.
Fanatics are set to have exclusive right to MLB player images on their platforms for their own commercial advantage, as a means of associating their platforms more closely with these MLB players, to promote the use of their platforms and entice users to place bets when on the websites or apps,”.