It’s Showtime! Again!

The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.

The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rock’s call to ‘Entertain’ as they make their way out of the locker room.

The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.

UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.

Dan Towse, Director of Brand at LeoVegas Group, said “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform’’

CREATIVE AGENCY: Recipe. MEDIA: Media planning/buying – OMD & Omnicom Media Group (OMG).