bet365 has announced a partnership with Kroenke Sports & Entertainment (KSE), the ownership group of the Denver Nuggets basketball team and Colorado Avalanche hockey club.

To celebrate this great news and the recent opening of its new US Headquarters in Denver, bet365 has activated a New Customer Offer of Bet $5 and Get $200 in Bonus Bets AND two months of Altitude+ on us, a new subscription-based direct-to-consumer platform launched by KSE that brings Nuggets and Avalanche games straight to Coloradans. (T&C’s apply)

“A championship-winning organization, Kroenke Sports & Entertainment undoubtedly embodies the Never Ordinary spirit, and we are enthusiastic about this partnership to elevate the bet365 experience to our fans in the Mile High City,” said a bet365 spokesperson. “Plus, there’s no better way to celebrate the opening of our new Denver headquarters than giving Nuggets and Avalanche fans a new way to watch their teams with Altitude+.”

“We are thrilled to welcome bet365 to Denver at such an exciting moment for the city, especially for its sports fans,” said Michael Ceilley, SVP of Partnership Marketing & Media Sales for Kroenke Sports & Entertainment. “Colorado has wholeheartedly embraced the U.S. sports betting space. Our elite, title-contending teams, and the passionate fan bases of Nuggets Nation and Avs Faithful, are a perfect match for a leading sports betting brand with 100 million worldwide customers.”

The partnership between bet365 and KSE includes signage on the baseline of the Nuggets floor, as well as an in-ice corner logo and penalty box signage for Avalanche games, with additional signage throughout Ball Arena for games of both teams.

This announcement with the Nuggets and Avalanche is the latest sports partnership for bet365 in the U.S. In the last five years, the sports betting leader has inked deals with the Charlotte Hornets (basketball), San Antonio Spurs (basketball), Washington Commanders (football), Cleveland Guardians (baseball), and Colorado Rockies (baseball). Globally, bet365 was recently named as the Official Sports Betting Partner of the UEFA Champions League.