The NBA and FDJ’s ParionsSport brand have announced an exciting multiyear expansion of their partnership, aiming to deepen connections with basketball fans across Europe.

This collaboration continues FDJ’s role as an official NBA marketing partner in Europe and enhances its engagement with the continent’s thriving basketball culture.

“After several years of a successful partnership with the NBA, one of the most watched competitions in the world that brings together the biggest stars in sports, we are delighted to continue this exclusive collaboration for the benefit of our customers, all NBA fans and lovers of the beautiful game,” said Richard Courtois, director of sports and online gaming at FDJ.

“We will thus be able to continue to offer an attractive sports betting offer on the competition, but also unique experiences, particularly during the NBA Paris Games in January 2025, of which ParionsSport en ligne will be an official partner.”

Kuljeet Sindhar, VP of international gaming & data ventures at the NBA, commented: “We are thrilled to continue and strengthen our long-standing and successful partnership with the FDJ. FDJ shares our commitment to continually innovate for passionate NBA fans in France.