Playtika buys Superplay for $700 million

M&A

Playtika a mobile games pioneer and interactive entertainment leader, has completed the acquisition of SuperPlay, a mobile gaming company based in Tel Aviv, Israel and home to hit mobile games Dice Dreams and Domino Dreams.

The acquisition of SuperPlay significantly strengthens and expands Playtika’s portfolio by incorporating Dice Dreams, the third largest game in the highly attractive and fast-growing Coin Looter category and Domino Dreams, the number one game in the popular Board category, as well as two additional games under development. These games are expected to be a meaningful growth driver for the company.

The acquisition not only strengthens Playtika’s position as a global leader in mobile gaming but also adds a talented development team known for delivering successful games. Together, Playtika and SuperPlay are well-positioned to deliver exceptional gaming experiences to players worldwide.

“Acquiring SuperPlay is a strategic decision that underscores Playtika’s mobile gaming industry leadership,” said Craig Abrahams, Chief Financial Officer of Playtika. “SuperPlay diversifies our portfolio with proven titles, strengthens our competitive edge in an ever-evolving market and drives value for our shareholders.”

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