Virgin Bet launches ‘A Grand Isn’t Grand’ campaign to take a stand against season ticket prices

Marketing

With many Premier League clubs raising season ticket prices to over £1,000 this year, Virgin Bet is taking a stand for football fans by sponsoring the ‘A Grand Isn’t Grand’ campaign, promoted by Sport Social Podcast Network, awarding eight deserving Premier League season ticket holders with a large cash prize towards their ticket. 

Virgin Bet is passionate about rewarding fans, and with Christmas around the corner, this campaign provides a meaningful way to show appreciation for those who make the game great. By supporting fans impacted by raised ticket prices, Virgin Bet is reinforcing its commitment to making football more accessible and driving positive change within the sport.

‘A Grand Isn’t Grand’ is not just about helping to cover costs; it is about recognising the heart and soul of football: the passionate fans who make the game what it is.

Now open to entries, Sport Social Podcast Network is inviting UK fans to nominate themselves or someone they know to win £1,000 cash towards their season ticket. Submissions will be accepted until Friday 22nd December, via their competition page, where entrants can share their stories in writing or upload a voice note explaining why they or their nominee have entered. 

Virgin Bet is looking for stories of fans who embody the spirit of the game. Whether it’s someone who has created positive change in their local community, supported their club through thick and thin, or simply deserves a bit of Christmas cheer, Virgin Bet wants to hear about it.

Submissions will be reviewed the week commencing 13th January, with winners notified the week commencing the 27th January. 

The initiative is part of Virgin Bet’s brand purpose, ‘A Good Bet’, which focuses on ways in which the brand can knock down pre-existing barriers and create positive change within sports and culture.

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