Betsson Group and its subsidiary BML Group have been placed again on the payment blocking list by the National Police Board.

The decision was taken as the BML Group Ltd, a subsidiary of Betsson AB directly or indirectly promoted the sales of gambling services on its websites in Mainland Finland and the payment blocks will entered into force.

On April 7, 2023, NPB prohibited BML Group Ltd. from marketing its gambling services in Finland and imposed a EUR 2.4 million conditional fine to reinforce the prohibition.

The company has targeted Mainland Finland in its advertising on multiple channels and for an extensive period, said NPB.

The company and its subsidiaries have been presented with several opportunities to submit a statement on their views and to change their activities to comply with the views of the NPB.

During the hearing process, the company introduced some changes related to the marketing channels it uses for example, but the marketing targeting Mainland Finland has persisted regardless.

The police estimated that BML Group Ltd. has significant financial interest in continuing the activities and found that the illegal activities have continued for a long time regardless of the NPB’s previous control measures.