On January 1, 2025, the Google Ads Gambling and Games policy will be updated in response to new regulatory requirements in Brazil.

In order to run ads for online sports betting or online casino services after December 31, 2024, advertisers must demonstrate that they have a valid license to operate from the Brazilian Ministry of Finance (MF).

Advertisers previously certified based on a pending license application, will need to reapply and submit their approved license to maintain their advertising certification.