The French gambling regulator ANJ board examined the 2025 promotional strategies of gambling and game of chance operators.

These strategies mark a significant increase of 11% in promotional budgets while the year 2025 will not host any major sporting events as was the case in 2024.

To prevent any risk of overexposure to advertising and the development of excessive gambling practices, the ANJ issued demanding instructions to the stakeholders concerned. It thus asked the four largest players in the market to review their promotional investments downwards.

Given these points of vigilance, the ANJ approved the promotional strategies submitted by the operators but attached demanding conditions to its decisions by asking the four largest online operators to reduce the amounts of their promotional budgets (representing 85% of promotional investments) while they are already well established on the market.