Ray Lee, Director of Business Development, TaDa Gaming.

New Year always brings a raft of expectations for any business. Creating scalable new offerings to energise existing customers and appeal to new demographics is critical. Delivering this awareness to key operators is facilitated when you begin the year with a full roster of global exhibitions, starting with the newly located ICE Barcelona. 

We sat down with Ray Lee, Director of Business Development at TaDa Gaming, to discuss how the Taiwanese content provider has prepped itself for 2025 and what’s in store for players and operators.

2024 was a big year for TaDa Gaming: what are your plans for 2025?

RL: 2024 was huge for us: we opened our first office in Malta; received certification from the Hellenic and Swedish Gaming Authorities which enabled us to enter new markets; we released 50 new titles across theme and mechanic, including our TriLuck™, DARKREEL™ and SurgeReel™ series; launched our gamification tools WIN CARD and GiftCode – which have seen nearly 100% take up; launched our Brazil facing, free to play Tournament site, freeslotmatch.com, in record time and signed with 20+ new partners. 

Our fishing-shooting releases have also had a successful launch in Latin America and Europe and are currently exceeding KPIs in Italy. The mix of challenge and progressive play is clearly appealing to players both novice and experienced across all demographics.

With 2024 such a year of change and rapid growth, 2025 is planned to combine growth and consolidation. We will be exhibiting globally, including SIGMA Africa, which is an exciting new market for us, extending our existing relationships and securing further licences and certifications.

We have more new partnerships to announce and a roadmap for Q1 which includes: the Aztec themed Treasure Quest; the potentially unique Domino Go; and Chinese New Year release Money Pot. Plus, Fruity Wheel combines a classic fruit slot with a wheel of fortune for a max win of 10,000x; and we are very excited about sequel, Pirate Queen 2; as well as the further additions to our TriLuck™, DARKREEL™ and Surge Reel™ series.

However, the big reveal for 2025 is that we have a significant new theme for our shooting games with Fortune Zombie, where the action is now on the streets and not underwater. The animations are oversized and humorous with a nod to Pixar and Fortune Zombie will be available for an exclusive preview experience at ICE Barcelona 2025.

What can visitors to your stand at ICE expect from this TaDa experience?

RL: As the No. 1 provider for fishing-shooting games, all visitors to Stand 2B42 will enjoy a personalised introduction to our authentic and original fishing-shooting arcade machines; plus they will learn about and play our top performing Ocean King Jackpot and new theme release Fortune Zombie on screen at our Experience Zone.

This zone is designed to show the journey from arcade/casino based machines to mobile gaming. This will help operators understand the immersive play and development opportunities that these games offer. 

We want to demonstrate what makes these games so engaging; plus we have a lucky draw for those who play the games. Get the first ticket through following TaDa on LinkedIn and a second chance ticket on the stand. Prize draws will take place each day of the show at 4pm.

What can you tell us about the gameplay withing the Fishing-Shooting games you are showing?

RL: Ocean King Jackpot is a mix of explosive features, including multipliers and a progressive jackpot, that are triggered by a rock ‘n’ roll vampire skeleton ruling an underwater world. 

Fantastic for a Halloween theme, it also works as a standalone fishing-shooting game, appealing across all players bases through delivering true entertainment and a 3,000x bonus.

Fortune Zombie is a completely new style release and will not be generally available until March 2025; so this really is a great opportunity for casino operators to preview it exclusively.

The new game delivers authentic shooting mechanics with added multipliers, bonus wheel prizes and a jackpot. The theme however is ‘Smallville USA’ rather than underwater. With a strong cinematic vibe and awesome ‘Big Boss’ characters more usually seen in Hollywood film animations, the gameplay is 100mph with every shot for non-stop energy charged attacks. 

So, we have a lot to show and talk about that will actively change iGaming through introducing this scalable new vertical and demonstrating its impact as well as delivering a great visitor experience on the stand.

How have the fishing-shooting games been received to date and what does your new theme bring to the concept?

RL: Overall, they are extremely well received by players and operators due to their novelty/differentiation value; and then the numbers go stratospheric once players realise the potential these games have. 

Unlike slots, there is a challenge and skill learning element. The more you play, the better you get. They appeal across demographics and they offer a social gaming experience.

Fishing-shooting games offer alternative and progressive gameplay in a unique format that is proven to extend screen time and PLV. They are not an addition to or extension of any existing product but an essential new vertical.

With operators reporting an uplift in rounds played and bets wagered consistently rising with TaDa’s fishing-shooting games, these powerful new casino experiences are completely distinct from all other iGaming entertainment products. 

This novel shooting theme that we are launching at ICE Barcelona offers huge potential. It also creates scalability across this new vertical to drive growth. The opportunities are endless, including the application of our gamification tools, so we cannot wait to showcase what working with TaDa, and especially with our fishing-shooting games, will bring to successful casino operators’ offering.

To book a meeting for ICE, Barcelona 2025, please email business@tadagaming.com

Make sure you follow us on Linked in to discover how to enter our on-stand competition too.