5 Star caught up with Christoffer Ødegården, Head of Marketing at Bojoko.ca, to talk about whether instant withdrawals are now a must-have of casinos in Canada and to hear his insight on how aware and discerning Canadian players are when it comes to withdrawal times today. 

With years of experience analysing industry trends and helping casinos maximise their presence on affiliate platforms, Ødegården shares his insights on why instant withdrawals are becoming an important feature and how operators can capitalise on their marketing potential.

Are Canadian casinos neglecting the importance of instant withdrawals?

I wouldn’t say they’re neglecting it, but some operators are still underestimating just how crucial instant withdrawals have become. If you look at Bojoko’s list of Canadian casinos that offer this feature, you can see that it is already quite long. Canadian operators have largely caught on, and those not allowing instant withdrawals will start hitting some walls. 

Players in Canada are clearly demanding faster, smoother experiences and withdrawal times are a big part of that. For those operators lagging behind, the risk is clear: players have options, and they’ll quickly switch to a competitor that offers what they want.

Why are instant withdrawals such a strong marketing tool for operators?

They’re powerful because they address two of the biggest concerns players have: convenience and trust. When a casino offers instant withdrawals, it sends a clear message that it values its players’ time and winnings. That creates trust, which is critical in a market like iGaming, where players are often wary of hidden terms or delays.

From a marketing perspective, this feature also helps casinos stand out on affiliate platforms like Bojoko.ca. Players actively search for casinos with fast payouts, and when an operator offers instant withdrawals, it often becomes a key selling point. This can significantly increase click-through rates and ultimately boost first-time deposits (FTDs). 

You might be surprised to learn that thousands of Canadians are looking for instant withdrawal casinos every month, and there’s a big focus on similar features, such as fast withdrawals as well. You should capitalise on this intent.

How does Bojoko.ca help casinos market their instant withdrawal features?

As I mentioned, we’ve created dedicated pages that showcase casinos offering instant withdrawals. These pages attract a lot of traffic because players actively search for this feature. For casinos, being listed here is an opportunity to get in front of highly motivated players who are ready to make a deposit.

We also highlight withdrawal times in our detailed reviews and player feedback, which adds an extra layer of credibility for operators who deliver on their promises. Additionally, the feature is present in our quick filters and can be used as criteria when a user filters any of our lists. 

To what extent can instant withdrawals contribute to player retention?

Retention is all about trust and delivering on expectations. When a player has a positive experience withdrawing their winnings quickly, they’re more likely to return to that casino in the future. Instant withdrawals create a sense of reliability that keeps players coming back.

You need to do more, obviously. Everything from your game library to your UX, bonuses and a long string of other features is key. However, these things all return to the same thing: a great casino experience. Players who enjoy themselves and know they can trust their casino are more likely to stick around.

What advice would you give to Canadian operators considering implementing instant withdrawals?

My advice is simple: don’t wait. This is a trend that’s only going to grow stronger as the market evolves. It’s already getting late. The operators that adopt instant withdrawals now will not gain a clear competitive edge, as there are already so many others out there. However, the earlier you jump on, the earlier you can appeal to discerning Canadian players and improve your casino.