Delta Air Lines enters sports betting partnership with DraftKings
Delta Air Lines is venturing into sports betting as a new frontier in generating revenue. They announced a partnership with DraftKings at CES in Las Vegas. The airline isn’t yet providing details on what the new gambling integration will look like.
PaxEx Aero suggests it could mean onboard gambling through the airline’s inflight entertainment system, but I do not think so. That would be illegal.
I’m hoping that I misheard the part where Bastian described it as part of the “gaming” offerings on the in-seat IFE. I am not a fan of this at all. If people want to gamble on their personal devices that’s one thing. But pushing it into the IFE platform is a morally questionable choice to me.
The airline isn’t shedding many details on what it’s working on or when it may go live just yet.
“Delta is excited to collaborate with DraftKings as we build out the gaming portfolio on our Delta Sync experience. Specific details on the partnership and how DraftKings will appear on Delta Sync will be available at a future date,” the airline said in a follow-up statement.