German state lottery sales top €8.56 billion in 2024
The 16 state lottery companies that are part of the German Lotto and Toto Block (DLTB) can look back on a very successful year.
With over €8.5 billion in stakes, it is actually the best result since the DLTB was founded. “2025 will mark the 70th anniversary of the first LOTTO 6aus49 draw. We are really proud to be starting this anniversary year with so much momentum,” says Michael Barth, Managing Director of LOTTO Bremen. The smallest of the 16 state lottery companies has been the lead company in the DLTB for the next two years since January 1, 2025.
On average, the state lottery companies have produced a lucky new millionaire every other day. In total, around €8.56 billion was spent on state-approved lotteries in Germany in 2024. This is an increase of around 4.4% over the previous year. The most popular lottery among Germans remains LOTTO 6aus49 with a stake volume of €3.5 billion, followed by Eurojackpot with €2.6 billion.
At the beginning of December, a mega jackpot of €120 million was won again in the Eurojackpot. Two players from Germany were each able to enjoy €60 million. Such long and high jackpot phases, as recently in June and December, have played a large part in the good result of 2024.
The taxes and duties paid from the stakes to the respective state budgets and recipients have once again enabled many projects for the common good to be supported in all federal states. In 2024, around €3.42 billion – around €9.4 million per day – benefited the general public, particularly in the areas of sport, environmental protection, art, culture, monument preservation and welfare. “This is also an absolute record,” says Michael Barth. “With their additional and wide-ranging sponsorship cooperations, the state lottery companies are a reliable pillar of social coexistence, even in an increasingly competitive gaming market,” Barth continues.
Positive development of online channels
As in previous years, more and more players are also using the digital offerings of the state lottery companies. Their regional websites and apps again recorded increasing user numbers in 2024. Those interested in gaming can conveniently and securely place tips for most gaming offers online via these regional offerings or via the LOTTO.de service and information portal. In this way, a total of over €1.4 billion in gaming stakes was generated, an increase of 17.3% compared to the previous year.
LOTTO acceptance point as an anchor
The most important sales channel in 2024 continued to be the classic LOTTO acceptance point. Even if life is becoming more digital in all areas, local acceptance points, especially in rural areas, are more important than ever. Michael Barth: “Whether in the kiosk, the petrol station or the supermarket – the approximately 21,000 acceptance points in Germany have an important structural policy function as local suppliers and social contact points. The employees in our acceptance points know the concerns and needs of their customers and strengthen contact with our players. They are our most important local LOTTO ambassadors.”
The most frequently drawn number in 2024 was 8, followed by 5 and 9. The number 42 was the least frequently drawn. In total, over 1,200 players were able to enjoy a win of more than €100,000 in 2024.
Outlook for 2025
Looking ahead to next year and the challenges as the new leader of the DLTB, Michael Barth says: “Our result last year was outstanding. Of course, we want to maintain this in 2025 and further strengthen our main product. We will continue to meet the challenges posed by strict regulation and the excessive advertising behavior of other market participants with high quality, innovative capacity and responsibility for social interaction.”