Sportingbet secure front-of-shirt sponsorship deal with Brazilian football club Palmeiras
Palmeiras has officially welcomed Sportingbet as its new sponsor, marking a significant change for the club as it bids farewell to its long-time partner Crefisa. The new sponsorship deal was confirmed during a grand presentation at the Mirante of Allianz Parque on Monday.
The contract with the betting house, signed in the last days of 2024, between Christmas and New Year’s, guarantees a fixed payment of approximately R$ 100 million. Additionally, the club stands to earn an extra R$ 70 million through various performance-based milestones.
The event was attended by hundreds of guests, including business leaders, club officials, and allies of president Leila, such as former president Maurício Galiotte. On stage, Sportingbet CEO Antônio Forjaz, marketing director Dimitri Araújo, and Leila Pereira addressed the audience, symbolizing the dawn of a new era for the club.
“It is a great honor to partner with other giants,” Leila expressed, emphasizing the mutual benefits expected from the new partnership.