Superbet lands Brazilian football legend as brand ambassador

Marketing

Superbet Group started this new year with style in Brazil, announcing football legend Cafu as our latest brand ambassador.

Considered as the greatest right-back in the history of Brazilian football and captain of the national team that won its fifth World Cup in 2002, Cafu joins the team of Brazilian brand ambassadors, which includes iconic defender Thiago Silva and artist Ferrugem, expressing our values of trust, responsibility and commitment to excellence. Even more, this partnership reflects the bond that we have created with the Brazilian audience, combining our respect for legacy in football with the vibrant feeling of betting and sports entertainment.

Alex F., CEO of Superbet Brazil: “We are living a landmark moment for sports betting in Brazil, now having a proper regulation framework that brings greater security to users and platforms. As such, we are very proud to be among the first companies being licensed in this thorough process, and nothing is more symbolic than teaming up with someone like Cafu, an iconic athlete who understands the importance of leaving his mark and inspiring numerous generations.”

To celebrate the beginning of this partnership, we are delighted to share a video that revisits important moments in Cafu’s career, creating a nostalgic and immersive experience about his career.

RECOMMENDED