BetCris, a well-established name in the Latin American sports betting market, has made its debut in the regulated US sports betting landscape.

The company’s entry into Arizona marks a pivotal moment, not only for the state’s betting enthusiasts but also for the broader American sports betting ecosystem.

BetCris’s foray into Arizona’s regulated sports betting market comes at a time when the state’s appetite for legal sports wagering is at an all-time high.

Since Arizona legalized sports betting in 2021, the market has seen substantial growth, with both local and national operators vying for a piece of the action. BetCris’s entry adds a new dimension to this competitive landscape, bringing with it a wealth of experience and a robust technological infrastructure honed through years of operation in Latin America.