Kaizen Gaming has announced the launch of new São Paulo office. This big step in expanding our presence in Brazil. Designed for creativity, teamwork, and innovation, it’s the perfect space for our oneteam to thrive.

In 2024 the company continued its growth journey as part of its goal to reach 26 markets by 2026 with its brand Betano. Last year, the online gaming leader entered five new markets – Mexico, Argentina, the UK, Denmark and Colombia – reaching a total of 18 markets.

Except for sponsoring the CONMEBOL Copa America and entering three new LatAm markets in 2024, Betano also became title sponsor of South America’s two largest domestic leagues: the Brasileirão Betano in Brazil and the Torneo Betano in Argentina. The brand further established its leading position in Brazil, being the first operator to apply for a license and the first one to receive the relevant notification for authorization. As of January 1st, 2025, Betano will be a fully licensed operator in the new online gaming Brazilian landscape.