Tipico extends naming rights deal with Bundesliga
Tipico remains the official partner of the Bundesliga and 2. Bundesliga. The DFL Deutsche Fußball Liga and the leading German sports betting provider have extended their partnership, which has existed since 2018, up to and including the 2027/28 season.
In this cooperation, Tipico can continue to advertise with the logos of the competitions and the two championship trophies. In addition, Tipico retains its extensive advertising rights, such as a right of first access anchored in the DFL’s media contracts and also the “matching offer right” in relation to all special advertising forms with national partners as well as industry exclusivity. Tipico will also be integrated into digital Bundesliga platforms.
“We are very pleased about the extension of our long-standing and trust-based cooperation. In recent years, Tipico has always proven to be a highly professional and reliable partner who is passionate about football,” says Tobias Thöne, Director Commercial Partnerships at Bundesliga International GmbH.
“We are very proud that we are continuing our long-standing cooperation with the Bundesliga and 2. Bundesliga! German football is our “home game” and the passion associated with it has always been deeply rooted in our DNA. The extension of this collaboration is a central element of our strategic partnerships, which also include the second major German football brand, the DFB Cup. Sponsorship and the associated visibility is an important orientation for customers in the legal market,” says Kajetan Strini-Brown, Director of Sports Brand at Tipico.
The ability to advertise sports betting is a key instrument for channeling the gambling instinct mentioned in the State Treaty on Gambling into orderly and monitored channels. It plays a key role in the functioning regulation of sports betting because it counteracts the emergence of illegal offers. Tipico has been offering innovative, user-friendly and secure sports betting products for more than 20 years and has developed into the most popular sports betting brand in Germany during this time. In addition to constant further development at product level, Tipico began developing modern player protection concepts 15 years ago. The DFL has also been committed to preventing match-fixing and gambling addiction in German professional football for many years.