Britain’s online gambling market tops £1.5 billion in Q4 2024

Finance News

The total online Gross Gambling Yield (GGY) in the UK has increased 21 percent, compared to the same period last year, to £1.54 billion. The increase was mostly driven by real event betting which increased by 38 percent year-on-year.

Both the overall number of total bets and/or spins and the number of average monthly active accounts saw increases during the quarter with the number of bets/spins reaching a new peak in this dataset at 25.9 billion. Total bets and/or spins increased 8 percent while active accounts increased 3 percent, compared to the previous year.

Online real event betting GGY increased by 38 percent year-on-year for Quarter 3, to £647 million, the highest recorded GGY since 2021 Quarter 2. This is likely due to bookmaker friendly results this quarter in comparison to the same quarter the previous year. The number of bets decreased 7 percent, while the average monthly active accounts decreased 3 percent compared to the same quarter last year. 

Slots GGY increased 15 percent year on year to a new high of £709 million for this reporting period. The number of spins increased 9 percent in the quarter to a new peak of 23.9 billion, while the number of average monthly active accounts increased 10 percent to 4.4 million.

The number of spins per session has fallen from 145 to 151 year-on-year, whilst the GGY per session has fallen from £4.10 to £4.13 in the equivalent timeframe. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data.



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