Labrokes has announced the signing of former England and Yorkshire cricketer, and Strictly Come Dancing winner Darren Gough as its newest ambassador.  

The former fast bowler and Barnsley FC fan will provide Ladbrokes’ customers with his insight and expert opinions across multiple sports including cricket, football, golf, boxing and the next series of Strictly. 

The partnership will see Darren Gough provide Ladbrokes with a range of content to engage and entertain customers, including his predictions for key cricket tournaments, exclusive blogs on a range of sports and topics, as well as social media and PR activity. The big name signing comes ahead of a busy year for men’s cricket, including the ICC Champions Trophy and this year’s Ashes tour of Australia. 

To celebrate the launch Darren Gough stars in a 30 second film on Ladbrokes social channels that showcases his knowledge of cricket, Strictly and football.

Charlotte Emery, Chief Marketing Officer for Ladbrokes (Entain UK brands), said: “Darren Gough is one of the finest cricketers of his generation and is the perfect signing for Ladbrokes. He is more than just a cricketer; he’s a sports-loving, rumba-dancing legend, known for his fast pace between the wickets and in the ballroom. We can’t wait to see him put his talents to good use as our new Ladbrokes ambassador.” 

Darren Gough says: “It’s a really exciting time for cricket fans with a busy year ahead, including the Ashes, the ICC Champions Trophy and the IPL. But I love all sport and I’m looking forward to sharing my insights with Ladbrokes customers during a year of top-class sporting action.”

Darren Gough joins Ladbrokes ambassador team, which also includes leading Jump racehorse trainer Dan Skelton.