The Vermont sports betting handle in January was $23.9 million up 20% according to the Department of Liquor and Lottery, those figures show the continuing upward trajectory for sports betting in the state.

American football was the top sport of the month regarding betting, having a handle of almost $9.7 million. Basketball, combining NBA and college games, took second with over $5.7 million tacked onto the total handle.

This success for the two sports dovetails with the wider national trend, where marquee seasons of the NFL and college football drive considerable betting interest. But Vermont bettors showed enthusiasm for a number of other sports as well, providing variety to the market’s appeal.

The December figures show sports betting is taking a foothold in Vermont entertainment. This also falls in line with the wider trend of sports betting expansion throughout the U.S., where established and emerging markets set record revenues.

The US sports betting market has grown significantly over the last couple of years, expanding from $0.9 billion in 2019 to a continued rise, which represents an average annual growth rate of 93.27%.

Through the year 2024, the amount rose to $10.9 billion as more states expanded access to online and retail sportsbooks. A record total of $119.8 billion was bet on sports by Americans in that year.