This Problem Gambling Awareness Month and DraftKings is reinforcing its commitment to Responsible Gaming through a series of initiatives and key milestones.

DraftKings is launching a national Responsible Gaming advertising campaign during Problem Gambling Awareness Month, backed by a commitment of over $10 million to amplify its message and reach a broader audience. Developed with branding support from the NFL and NBA, the ad emphasizes the importance of setting limits and making informed choices.

Airing ahead of the NCAA men’s and women’s basketball tournaments, the ad is expected to reach millions of viewers, reinforcing responsible play and promoting sports betting as entertainment strictly for adults.

The company is renewing its State Council Funding Program to further support nationwide resources, marking the one-year anniversary of its industry-first My Stat Sheet tool, and launching a national Responsible Gaming focused advertising campaign to raise awareness for responsible play.

“At DraftKings, Responsible Gaming is fundamental to our mission, and we are committed to making tools, resources, and education available to all our players to help them play responsibly,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings.

“Through initiatives like My Stat Sheet, which provides players with their personalized play data, and our new national awareness campaign, we’re reinforcing the importance of responsible play. Additionally, with the renewal of our State Council Funding Program, we’re continuing to support organizations that expand access to resources and education for players, their families, and communities.”