FanDuel is unveiling a tool that will aid customers in optimizing the bet construction process. On Tuesday, FanDuel launched AceAI, an innovative platform that is billed as the first generative AI sports betting chat experience in the gambling industry.

A simple query on assists by Dončić over his last five games can be answered by Ace within the snap of a thumb.

“As the leading sportsbook we think there’s an opportunity for us to set the pace on what experiences should look like for customers,” said Jon Sadow, vice president of product transformation and innovation at FanDuel. “We are in a position as a market leader to have a tremendous amount of data that we can actually put into customers’ hands that empower them to make educated decisions.”