Kalshi is offering a number of single-game NCAA conference tournament event contracts ahead of March Madness that begins next week. 

Kalshi, a popular financial exchange market, informed the Commodity Futures Trading Commission that it is self-certifying event contracts on single-game events. The new single-event contract launched officially in February.

The company also recorded a 1,000% increase in new traders on its services during the week of the Super Bowl compared with the previous week. This was a similar to the surge the company saw before the 2024 presidential election following its introduction of political trades.

The spokesperson said Kalshi has launched 38 sports-related markets in the past three weeks and plans to open many more.