Danske Spil’s annual accounts for 2024 show a record-high contribution to the distribution funds of DKK 1,820 million, just as the contribution to society of DKK 3,282 million has never been higher.

At the same time, in 2024, there has been a continued focus on healthy gambling habits with new initiatives especially to look after young adult players.

Danske Spil’s annual accounts for 2024 show that the state-owned gaming company delivers the highest contribution to the distribution funds ever of DKK 1,820 million, which is DKK 137 million (8 percent) more than the previous year, just as the total contribution to society also breaks a record, and a total of DKK 3,282 million goes back to society via distribution funds, dividends, taxes and fees.

The result after tax for 2024 increases to DKK 1,948 million. The increase is due to higher gross gaming income (BSI) of DKK 5,256 million. DKK, among other things due to significantly more, higher pools on the lotteries with increased customer interest as a result, as well as growth in the large subsidiaries.

“On behalf of the board of directors, I am pleased to be able to say that we are very satisfied with the year’s accounts, which are strong proof that responsibility and the gaming business are not opposites – quite the opposite. Danske Spil shows that you can run a profitable business and at the same time take responsibility for your customers with a strengthened effort for healthy gaming habits. Danske Spil was created to create value for all of Denmark, and this year we are sending a record amount back to the community. This is money that makes a real difference for sports, voluntary engagement and culture,” says Charlotte Bach Thomassen, acting chairman of Danske Spil.

In 2024, Danske Spil further strengthened its efforts for healthy gambling habits, and with a number of initiatives in this area, it has now succeeded in reducing the proportion of customers we are most concerned about by 59 percent since 2021, so that they now only constitute 0.32 percent of our betting and casino customers.

Danske Spil maintained its significant initiatives such as no marketing of live odds and no TV advertising for sports betting from whistle-to-whistle during live football, which has contributed to a halving of the TV advertising pressure for betting and casino since 2019.