DraftKings’ latest responsible gaming campaign revolves around the lyrics to “The Gambler” — knowing when to hold ‘em, fold ‘em, walk away and run — just in time for March Madness.

Over the past three tournaments, DraftKings has processed more than 300 million bets. The brand saw an over 250% year-over-year increase in bets for the most recent women’s tournament.

“We really believe that responsible gaming is for everyone, and we want to be investing in marketing and communications that drive awareness of this and leans into our point of view that it’s more fun when it’s for fun,” said DraftKings CMO Stephanie Sherman. “We wanted the campaign to deliver on that fun and exciting social experience for our customers.”