BetMakers extend UK Tote partnership

Operator News

BetMakers Technology Group is pleased to announce that its subsidiaries, Global Tote US LLC and, Racing Technology Ireland Ltd (Global Tote) have entered into an agreement with UK Tote Group, the operator of the Tote, the UK and Ireland’s leading tote pool (UK Tote Agreement).

Under the terms of the UK Tote Agreement, which is a renewal of existing arrangements, BetMakers Quantum software will be the core pools wagering platform for the Tote’s operations across British and Irish racecourses while also managing the technical aspect of any inbound comingling to these pools, including World Pool events with a host of global partners.

Phill Jones, Chief Product and Technology Officer at the UK Tote Group, said: “BetMakers are excellent partner for the UK Tote, and we are excited to be renewing our partnership until 2029. The Quantum solution provided by BetMakers plays a critical role in how we host and deliver racing pools wagering across 85 racecourses in the UK and Ireland, both on course and via our Mobile Apps and Website. BetMakers digital expertise, commitment to continued innovation to support pools growth, alongside investment from the UK Tote, ensures we will continue to evolve the pool betting experience for customers in the UK and Ireland and partners around the world.”

Jake Henson, Chief Executive of BetMakers Technology Group, said: “BetMakers is delighted to be renewing our partnership with the UK Tote which is both an iconic brand and a key player in pool betting around the world. Central to this position has been the development of many key World Pool events which BetMakers and Global Tote proudly play an integral role in facilitating. Our team looks forward to working with the UK Tote Group to grow the reach of UK and Irish racing into new markets while enhancing the wagering experiences of existing partners. By leveraging the BetMakers network of global regulated racing partners we will deliver new liquidity to domestic pools and drive strong returns to racing.

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