Juice Media, a leading data-driven omnichannel advertising and media platform, today announced a new partnership with Underdog, one of the fastest-growing sports gaming and media companies in the U.S.

The collaboration is designed to accelerate Underdog’s brand growth and customer acquisition through targeted, high-performance media campaigns.

“Reaching the right audience at the right time is what turns strong brands into category leaders,” said Mark Zamuner, President of Juice Media. “Underdog has built an incredible brand, creating fresh, engaging experiences for fans and setting a new standard in sports gaming. This partnership is about accelerating their momentum with strategic, high-performance media investments that drive measurable growth.”

Underdog has quickly established itself as a leader in sports gaming, and now boasts the fourth most downloaded app across all sports betting and fantasy sports apps. They offer fantasy sports, licensed sports betting, and a rapidly growing media network featuring top-tier analysts and former athletes. By tapping into Juice Media’s expertise in data-driven audience targeting and performance optimization, the partnership aims to enhance Underdog’s media strategy and maximize return on investment.

“Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media’s strategic approach will help us do just that,” said Liz Marro, Chief Marketing Officer at Underdog. “We’re excited to work together to amplify our reach and introduce more sports fans to Underdog.”