BlueBet completes takeover of TopSport in Australia
BlueBet Holdings pleased to announce the successful completion of the acquisition of certain assets of Merlehan Bookmaking Pty Ltd (trading as ‘TopSport following the highly successful migration of TopSport customers to the betrplatform (Transaction) overnight.In consideration for acquiring certain assets of TopSport.
The Company has made a cash payment of $1,520,428.47 to TopSport (representing the
Completion Payment less TopSport customer account balances, pending bets, and employee
entitlements).
The Company has issued 8,823,529 fully paid ordinary shares (the Completion Shares) to
TopSport’s nominee entity, Merlehan Family Investments Pty Ltd; and
More than 63 million rows of TopSport customer data were securely migrated overnight, including
transactional data, pending bets and account balances.
This delivered a frictionless experience forTopSport customers who can now expect a materially uplifted wagering experience on the bet platform, with TopSport Chief Executive Officer, Tristan Merlehan, to add to the Company’s best-in-class Management Team joining in the role of Chief Trading Officer.
BlueBet Chief Executive Officer, Andrew Menz, commented:“We have successfully completed the acquisition of TopSport, executing an innovative transaction structure that enabled us to migrate TopSport customers onto the betr platform prior to completion.
This materially de-risked the transaction and ensured that all anticipated cost synergies were fully realisedwithin just 55 days of announcing the deal, without the need to operate the TopSport brand or wagering platform during the transition. “This outcome reflects our repeatable and scalable M&A model, underpinned by the speed and precision of our migration team. Our ability to rapidly execute on the integration and migration with no disruption to our offering remains a key competitive advantage, delivering immediate value for our shareholders
“With the successful integration of TopSport, our focus now shifts to further inorganic growth
opportunities in the Australian market, including our compelling and fully funded proposal to acquire
PointsBet.
By providing the flexibility for PointsBet shareholders to choose a mix of cash and scrip, we
believe ours is a superior proposal for shareholders to realise value in the short and long term. Our
engagement with PointsBet shareholders remains overwhelmingly positive and we look forward to
progressing our discussions with the PointsBet Board.”