Sami Hyypiä is one of Finland’s all-time footballers, who has been and continues to be a great role model for many. Veikkaus are excited that Sami will be one of our brand ambassadors in the future and that we will be able to collaborate with him again as a company, says Reija Laaksonen, Human Resources and Communications Director at Veikkaus.

Hyypiä and Veikkaus last collaborated twenty years ago, during Hyypiä’s active career.

It is a pleasure to return to the Veikkaus shirt after a break of many years. I am happy to collaborate with a domestic gambling operator that has promoted Finnish sports in many ways during its history – including my career, Hyypiä states.

Striving for better and better and overcoming difficult moments are meaningful things for both me and Veikkaus, Hyypiä underlines.

Ville Peltoniemi, Veikkaus’s sponsorship liaison manager, also sees the same values ​​in the stories of Hyypiä and Veikkaus.

We believe that getting better requires courage, the power of working together and the ability to care about each other, Peltoniemi says.

Our goal is to continue to offer both entertaining and safe gaming experiences to our customers. For a better game – that’s what we believe in, summarizes Reija Laaksonen, Director of Human Resources and Communications.

The partnership between Veikkaus and Hyypiä will offer our customers unique experiential opportunities.

– It’s worth following our channels closely, Peltoniemi advises.