DraftKings is part of an interesting activation ahead of the Indianapolis 500, allowing users to compete during a race of hot dogs. 

Oscar Mayer is calling the event the “Wienie 500,” and it will actually be the first time that all six Wienermobiles, which spend their days traversing the country for promotional events, will be together in the same place in over 10 years. The race has been devised as part of a partnership with the Indianapolis Motor Speedway that sees Oscar Mayer become the “Official Hot Dog” of the Indy 500.

The Indy 500 attracts over 330,000 fans who consume nearly 30,000 hot dogs, making it the perfect backdrop for this playful racing event.

Fans can also participate in the fun by predicting the race’s outcome in collaboration with DraftKings. A free-to-play pool is available at DraftKings, where fans can answer race-related questions for a chance to win a share of a $10,000 cash prize.