Bet365 has reached an agreement with WTorre to exclusively occupy the sports betting segment in the Allianz Parque media properties.

With this, the brand becomes a sponsor of the arena and guarantees an almost exclusive presence in the games in which Palmeiras is the home team in the Brazilian Championship and in the concerts held at the venue.

The partnership includes the brand’s presence on the LEDs on the field during all games of the tournament, year-round internal activations at the stadium, a VIP box for 36 people, access to exclusive matches and events, and the acquisition of the stadium’s complete media circuit.

Although Bet365 owns the property, guaranteeing exclusivity, other betting companies may occasionally appear on the boards on the field, such as Betano, which holds the naming rights to the tournament.