BETBY, the forward-thinking sportsbook provider, has announced that its Head of Sportsbook Product, Kirill Nekrasov, will be joining a high-level panel at the upcoming SiGMA Asia Manila 2025, taking place at the SMX Convention Center.

Set to speak on June 3rd at 3:15 PM on the SiGMA Stage, Nekrasov will contribute his expertise to the panel titled “Benefits and Use Cases of Emerging Tech For Sports and eSports.” The session will explore how innovative technologies are transforming both the operational and experiential sides of the sports and esports industries. From AI-driven engagement tools and tokenized fan communities to performance-based crowdfunding and new revenue models, the discussion will highlight the disruptive potential of tech across the betting ecosystem.

Kirill will be joined on stage by a distinguished group of thought leaders, including Dr Jane Thomason, Emeritus Chair of the World Metaverse Council; Joebert Yu, Secretary General of the Philippine Electronic Sports Organization (PESO); Tryke Gutierrez, CEO of Tier One Entertainment; and Leo Andrew “Jab” Escutin, General Manager of the Sibol National Esports Team.

With a strong background in product development and a deep understanding of sportsbook innovation, Nekrasov is uniquely positioned to offer insight into how these emerging technologies can be practically applied to deliver more engaging, personalised and scalable betting experiences.

“More than an enabler, technology nowadays is a driver of entirely new market dynamics,” commented Kirill Nekrasov. “At BETBY, we see incredible potential in AI, automation and data analytics not only to streamline sportsbook operations, but to create richer, more immersive user journeys. I’m excited to join this panel and share how we’re applying these concepts through, for instance, our proprietary esports solution Betby.Games.”

While Nekrasov’s participation in the panel will be a highlight, BETBY’s broader presence at SiGMA Asia Manila will also reflect its growing commitment to the Asian market. Situated at stand 2143, the BETBY team will be on hand throughout the event to showcase its industry-leading, localised sportsbook solution and engage with stakeholders on the region’s evolving demands and opportunities.

To find out more about BETBY, visit: https://betby.com/