Jyri Lassi has been appointed as Veikkaus’ new General Counsel and a member of the company’s management team. Lassi joins Veikkaus from electric vehicle charging service company Virta Global.

Lassi will start at Veikkaus on 1 September 2025. He will replace Hanna Kyrki, who is moving to Summa Defence, whose last day at Veikkaus will be at the end of July.

Lassi’s appointment strongly supports Veikkaus’ strategy to be a modern and competitive gambling company in the coming years, successful both nationally and internationally. Finland is transitioning to a partial multi-license market during 2026. After the change in the law, gambling companies other than Veikkaus will also be able to apply for a Finnish operating license for, for example, sports betting and online casinos.

Jyri Lassi has very diverse work experience in responsible and challenging legal tasks in internationally operating companies. I am convinced that with his expertise we will move forward in a determined and controlled manner in the changing operating environment of the gambling industry, says Olli Sarekoski, CEO of Veikkaus.

Before Virta Global, Lassi has worked in management positions at, among others, Varjo Technologies, PayPal and Nokia. He is looking forward to the new challenge with enthusiasm.

Veikkaus is in an interesting situation, as its monopoly position in Finland is being dismantled. The competitive situation offers the company great opportunities to grow and develop into an even more significant player, even internationally. It is a privilege to soon be part of that journey and to be able to influence Veikkaus’ new direction together with other employees of the company, Lassi says.