Veikkaus is the long-term main partner of the Finnish Football Association. The Football Association and Veikkaus have agreed to continue the fruitful cooperation until 2030.

The agreement with the Finnish Football Association is very important and meaningful to us. Veikkaus and domestic football have a long shared history that continues. Finnish football is on the rise, and together with the Finnish Football Association we can offer Finns great emotions and strong experiences. We look forward to the coming years with enthusiasm. Our cooperation will deepen even further with the partnership we have signed, Veikkaus CEO Olli Sarekoski is delighted.

The signed large-scale cooperation agreement enables Veikkaus to do a lot in terms of high-quality Finnish football betting products.

• We also have extensive brand cooperation with the Finnish Football Association. Our cooperation has a long history and football is a significant sport for Finns in many ways. It is great to continue working with the Finnish Football Association for a better game and Finnish sports, continues Veikkaus’ Human Resources and Communications Director Reija Laaksonen.

A better game – boldly, together and with care

The Finnish Football Association and Veikkaus have been together for 85 years. The atmosphere in the stands has remained the same: excitement, disappointments and moments of joy throughout the generations.

• The world situation and the constantly changing sports environment highlight the value of long-term, reliable and future-oriented partners. Veikkaus has been with us for a long time and we believe that together with them football and futsal will continue to grow successfully in the future, says Ari Lahti, Chairman of the Finnish Football Association.
• The game is developing and changing, but at its core there is still excitement, joy, disappointments and communal experiences. Veikkaus knows the roots of Finnishness and the future opportunities, they have shown their will to be involved in developing the future of Finnish football and futsal in the long term, continues Marco Casagrande, Secretary General of the Finnish Football Association.

The partnership, which will continue until 2030, covers national teams and national leagues. The national team collaboration includes the Huuhkajat, who are playing in the World Cup qualifiers, the Helmarit and Pikkuhuuhkajat, who are playing in the European Championship this summer, and the men’s and women’s futsal national teams.

With the agreement, Veikkaus has a main collaboration partnership with the Finnish Football Association’s national leagues Ykkösliiga, Kansallisen Liiga, Kansallisen Ykkösen, Ykkösen, Miesten Kakkonen and Suomen Cupie. The main futsal leagues, the men’s and women’s Futsal Leagues, are also part of the significant collaboration.

The main collaboration partnership and betting partner agreement for the coming years ensure a comprehensive betting offer and offer Veikkaus customers unique benefits and content about Finnish football.