BETBY, the premium sports betting provider, has unveiled its comprehensive betting portfolio to celebrate the inaugural edition of the FIFA Club World Cup, taking place from 14th June to 13th July.

Crafted to deliver a truly immersive experience for both players and operators, this tailored offering equips BETBY’s partners with a powerful set of tools to drive engagement and retention throughout the tournament. 

Operators within the BETBY partner network will benefit from full tournament coverage, featuring exclusive outright, pre-match, in-play, and player prop markets — both live and pre-match. With access to advanced markets like expected goals (xG), players can create fully customised betting journeys, helping operators not only attract new users but also boost lifetime value (LTV) through a differentiated and deeply engaging experience.

In parallel, Betby.Games has introduced the eFIFA Club World Cup, a new eSoccer tournament featuring the top matchups and teams from the real-world competition, with playoff games added as they are confirmed. With a fresh gameplay format and fast-paced matches lasting just 15 minutes, this high-speed tournament provides a seamless extension of BETBY’s offering, ensuring 24/7 engagement and diversified betting opportunities throughout the tournament, even during real match breaks.

Another highlight of the package is BETBY’s enhanced Bet Builder, available for every match of the tournament. Featuring hundreds of statistical markets, including corners, throw-ins, and VAR decisions, the tool allows players to combine intricate player-specific outcomes, such as goals by strikers or assists by midfielders, and even merge Bet Builder picks with combo bets across multiple fixtures for unrivalled customisation potential.

To further support betting decisions, Betting Tips will be available for every match, delivering timely insights, team facts, and the latest updates, fostering a more informed and confident betting environment that boosts conversion.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “The FIFA Club World Cup represents an enormous opportunity to engage global audiences in new and exciting ways. With our expanded market coverage, cutting-edge features like our Bet Builder, and the introduction of eFIFA Club World Cup, we’re delivering a portfolio that enhances the tournament experience. Every aspect of our offering has been designed with flexibility, personalisation, and player value in mind.”

To find out more about BETBY, visit: https://betby.com/