BetMakers Technology Group is pleased to announce a new partnership with Total Performance Data (TPD), delivering dynamic, in-the-run horse racing odds to operators via BetMakers’ industry-leading technology platforms.

Under the agreement, BetMakers will distribute TPD’s real-time odds across its extensive network of clients. The service includes in-run coverage of premier UK and US racetracks, as well as Victorian metropolitan racing in Australia. TPD’s data will be available via BetMakers’ Core API and managed trading services.

This partnership enhances the racing experience for punters by extending engagement well beyond the start of the race, offering an immersive and data-rich betting product.

Joey Carroll, Director of Business Development and Partnerships at BetMakers, commented: “Adding more quality racing product such as this partnership with TPD to the BetMakers network is a win for the industry and our global customer base. We’re proud to deliver new, engaging ways for customers to interact with racing — and this collaboration enables our partners to offer a cutting-edge in-run product that meets the evolving expectations of today’s punters.”

Will Duff Gordon, CEO at Total Performance Data, added: “We’re delighted to be working with BetMakers to bring our in-running odds to a wider audience. TPD’s mission is to make racing more engaging through live data, and this collaboration enables operators around the world to offer a faster, more interactive betting experience that mirrors what today’s sports fans expect.”