Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced a partnership to deliver its full suite of solutions to Pragmatic Solutions’ Player Account Management (PAM) platform.  

Through the integration, Pragmatic Solutions’ PAM will benefit from Xtremepush’s unified platform, which delivers engagement, AI and gamification tools through its advanced real-time Customer Data Platform (CDP). 

As a result, all of Pragmatic Solutions’ operator clients will be able to deliver highly personalised messaging, promotional campaigns and gamification options, adding to the extensive flexibility of their platform to boost player engagement.  

Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators that seek to perform at scale in a fast-paced, highly complex regulated environment. Its PAM enables partners to take complete control over their gambling business, providing a comprehensive and user-friendly set of back office tools to ensure regulatory compliance and risk management.  

With its API-based framework, Pragmatic Solutions’ platform is open, modular and scalable to enable the rapid deployment of new products and services. Integration with a wide range of industry-leading third-party providers means that PAM platform licensees have the flexibility to opt for ‘best-in-class’ technology to supercharge their businesses.  

This deal showcases Xtremepush’s ability to scale and deliver its leading solutions to some of the industry’s biggest names and follows recent deals secured with Amelco and Bede Gaming. 

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, said: “Partnering with Pragmatic Solutions represents a significant milestone for Xtremepush. By integrating our unified platform with their cutting-edge PAM technology, we are enabling the provider’s clients to take full control of their customer engagement strategies, with flexibility a key value we share.  

“This will empower Pragmatic Solutions’ partners with the tools to deliver highly personalised communications that have lasting impact on growth.” 

Amy Santos, Director of Client Relations and Programme at Pragmatic Solutions, said: “We are thrilled to integrate Xtremepush’s advanced CRM and AI-driven solutions into our platform. We know that choosing a PAM is one of the biggest decisions an operator can make and this partnership will enrich our expansive portfolio of integrated suppliers to help them maintain a market edge.