Luck Partners arrives in London with two things you can’t build overnight: momentum and machinery. 

Fresh off the production line, Mad Casino and Betista are ready to bring their A-game to iGB L!VE 2025. One’s a velvet-gloved bruiser, the other’s a striker in studs. Together, they mark a shift in tempo, not just for Luck, but for affiliates who’ve been waiting for a partner that operates with factory-line precision. 

You’ll find the Luck team on-site at iGB L!VE 2025, lifting the hood on Mad Casino’s retention systems and Betista’s athlete-grade UX. 

The Brand Factory Doesn’t Wait. Neither Should You 

And that’s not just the factory talking. Catherine Watts, Head of Affiliates at Luck, puts it plainly: “I’ve always been drawn to how things come together. The choices, the craft, the moments where you could’ve cut corners, but didn’t.” 

“That’s the story behind Mad and Betista. We didn’t rush them out the door. We built them to last. iGB is just the first time we get to show what that kind of thinking looks like on the outside.” 

Everything Luck Partners brings to iGB L!VE is a reflection of the brand factory’s standards: purpose-driven brands, real-time responsiveness, and systems engineered for scale. 

If you want to plug into a pipeline that’s built for results, Booth C50 is where you’ll find the pressure gauges humming. 

Luck Partners. Booth C50. iGB L!VE 2025 London. 

Plug in. Get ahead.