The UKGC licence is the gold standard in iGaming and facilitates entry not just to the UK, but to all jurisdictions that recognise the good governance inherent in its issue.

TaDa Gaming’s successful application – and in time for iGB L!VE – is giving the award-winning content provider another regulated market to target. 5 Star caught up with Bryam Jacquet, Head of Business Development, TaDa Gaming, to find out what’s coming next.

As an already multi-licenced company, what will the UKGC licence mean for your brand and for your growth ambitions?

Since launching TaDa we have worked to build trust in our brand for visible fairness, safety and transparency in our business. Each successful licence application – and we have MGA, Hellenic Gaming Authority, Romanian ONJN and Swedish Spelinspektionen approvals alongside certification for multiple markets including Brazil – has further raised our credibility with operators, aggregators and players.

The rigorous and demanding requirements for the UKGC licence confirm our status as a future ready business that prioritises good governance and long-term strategic and sustainable growth – which is a critical part of our business development. From higher standards across all KPIs to improved localisation and innovation in design, we are confident that our portfolio and customer services will remain on an upwards trajectory.

TaDa’s successful launches into Latin America and Europe were facilitated and enhanced by our certifications and licences. The UK market is a key opportunity and this new approval reinforces trust in us as a responsible provider whilst unlocking new B2B opportunities that were previously inaccessible, especially with Tier 1, UK-facing casinos and aggregators.

Should we expect any more licence applications?

We currently are waiting on our application to the Alcohol and Gaming Commission of Ontario (AGCO), as this will enable both access to the highly regulated market there and open further opportunities for us in the North American market.

We anticipate that iGaming will only become more regulated and those companies who have proved that they are future-proofing their business management and products will be the ones that succeed. With Brazil, we had certified many of our games before the 1 January 2025 deadline and we are proactively preparing for the next changes or amendments.

Your entry into the emerging Lat Am market has been very successful to date. How do you plan to approach the established and highly competitive UK market?

Collaborating with major UK-licenced operators and aggregators will enable fast market penetration, while working with white-label providers and platform partners that already have strong UK distribution will enable quicker onboarding and exposure for our brand. 

Our “Glocalisation” strategy is a significant driver of our business development success across multiple markets. The recent entry to the USA for example, saw us commission deep research and receive feedback – both operator and player generated – that we have factored into our methodology, across every element from design, language and colours to gameplay speed, mechanics, features and RTP. Based on our previous experience, we are confident our “Global Core Mechanics, Localised Content” strategy will ensure that not only will UK players feel that the games are made for them but will also give them a new way to play and win.

Furthermore, we have built a name for innovative entertainment through our fish-shooting releases. These deliver instant differentiation for operators through their skill-influenced and challenging multiplayer gameplay that is proven to attract new demographics, especially those players making the crossover from video gaming to iGaming, which makes us a valuable partner.

Visible fairness is also inherent in fish-shooting through the inclusion of avatar led tutorials and demo modes. These modalities enable players to practise risk free and make informed decisions about the games.

Splitting the games into separate categories of Easy Classic, Explore Elite and Expert Pro is designed to indicate the levels of challenge available. In this way, players can set their own parameters and move between the categories and titles.

This ‘learning curve’ is something that came up regularly in our feedback; so we have actively worked with our partners to deliver supportive collateral from in-depth demos and free to play tournament site access, to a purpose built section on our website with information, player tips and streamer reviews. 

In addition, we have promoted our fish-shooting games in our Experience Zone at each trade show we have attended over the last 10 months; so we feel that more operators and players are now aware of these titles, especially across the UK, and will be very receptive to them.

That brings us on to the next major event being iGB Live, London. What do you have planned for this show?

We are delighted that, as we now have our UKGC licence, we can begin conversations, collaborations and, hopefully, conclusions with new partners at iGB, especially those premium brands that demand the UKGC licence as a prerequisite for negotiations. We have a lot of engaging content and case studies to share that reinforce what our content brings to casino operator success.

Stand R20 will host our on-stand Experience Zone which will showcase how fish-shooting titles Fortune Zombie and Fortune King Jackpot create significant differentiation for operators; and demonstrate how to successfully play these unique games. 

Since attending iGB in 2024, we have doubled our portfolio to 190 releases – and still growing – all available in 25 languages and with new payment processes to give over 100 options. Our gamification tools WIN CARD, which is a storable reward to enhance retention and GiftCode, a one-click, single use reward which sees 100% take up on every drop, have both been launched with great success and are applicable across the portfolio.

Our fish-shooting portfolio is driving our growth strategy and we have new releases scheduled, including Fortune Zombie’s spin off, the Zombie Universe concept. In addition to a prequel and a sequel, we have developed an intriguing and simplified one tap shooting mechanism for a new concept, and Zombie Plinko.

There are a lot of exciting new developments and insights to share so we really are looking forward to meeting everyone we can in London next month. 

For further information, please visit TaDa Gaming or email business@tadagaming.com to set a meeting for iGB L!VE, London, 2-3 July.