EveryMatrix has further boosted its growing UK market presence with the multi-year signing of new UK betting and casino operator BetTOM, now live with a full EveryMatrix turnkey solution.

BetTOM, led by experienced industry figure Paul Colley, has ambitious plans to build market share among UK recreational players with a focus on personalised marketing activation.

Combining these powerful technologies within one solution will enable BetTOM to generate instant revenues by controlling its operations in real-time using advanced, data-driven software.

Following the recent opening of EveryMatrix’s new central London office, BetTOM has become the latest UK based operator to go live with the supplier’s turnkey platform technology.

The industry’s fastest growing provider has made eye-catching strides in the last year with the launch of its first omnichannel turnkey platform partnership, a fully managed, proprietary horse racing platform solution, regular rollout of tier-1 clients including WLA lotteries and growing staff.

Ebbe Groes, Group CEO and co-founder, EveryMatrix, said: “We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.

“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTOM has, within just a month, become an important addition to the EveryMatrix family.

“Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”

Paul Colley, CEO, BetTOM said: “As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential.

“EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product. We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”