As more players are discovering fish-shooting games, more casino operators are looking to deliver the new vertical that’s known for driving customer acquisition and regenerating churned players.

No. 1 provider for fish-shooting, TaDa Gaming, has led the charge on delivering these new games globally, seeing success across Europe, Latin America and most recently North America.

5 Star sat down with Ray Lee, Director of Business Development, TaDa Gaming, to dig deeper into TaDa’s successful fish-shooting game concept.

For those operators who are unconvinced about fish-shooting games, why should they take them seriously?

Fish-shooting games are a recognised driver of engagement and retention, but also, they are known for attracting a new demographic to iGaming. Securing a new client base and reducing your CPA is what every casino manager is looking for. With fish-shooting bridging the gap between gaming and gambling, we see a younger demographic, especially those digital natives who grew up on video games, looking to discover a new form of entertainment which fish-shooting provides; plus we offer not just the game but the operational ecosystem to back it up.

Delivering skill- and challenge-based strategic play options alongside multiplayer capability for social gaming, these games also appeal to experienced iGaming players looking for a new direction. This means that integrating fish-shooting doesn’t cause spend migration but deposit enhancement.

TaDa fish-shooting games also have in-game bonuses like slot machines, dice or wheels of fortune both to engage players and to drive awareness of other casino products, providing cross-sell opportunities. 

Whether Jackpot Fishing, Mega Fishing or Fortune King Jackpot, our data show that fish-shooting game players stay for longer rounds with higher deposits and then approach slots and other casino content whilst on our partners’ sites during the same visit. Overall, we see 10%+ uplifts in engagement and DAUs and 50% in session length and that’s across every jurisdiction. So, fish-shooting games can be taken seriously as serious drivers of engagement and retention.

What makes TaDa’s games so appealing?

Quality – TaDa invests in research, design, technology and people, so every title we release is the best it can be. This is clearly reflected in how we balance an operator-ready/ player centric approach to delivery.

Engaging storylines with 3D cinematic graphics and animations, immersive soundtracks and big win potential are expected in a TaDa fish-shooting game, so we make sure to deliver the unexpected. This includes in-game bonuses through Big Boss characters, inter-triggering features, full screen wipe outs and explosions and regular updates including new modes or weapons.

We also categorise our titles for easy reference: guiding players through the gameplay levels is simplified when they see Easy Classic for example, which includes Ocean Hunter and Royal Shooter as designed for players unfamiliar with the shooting concept. Explore Elite offers the next step with Fortune Zombie and market leading Jackpot Fishing; while Expert Pro’s Ocean King Jackpot and Mega Fishing are aimed at players looking for more layered gaming with bigger challenges. When you make it easy for players to explore and experiment risk-free, it makes the games more accessible and appealing.

With high interactivity and intuitive UIs across all our games, player onboarding is easier in the first instance and helps maintain long-term engagement. We work directly with our partners to enable them to shape our game direction. This includes bespoke branding and seasonal or themed promotions which can both attract new and re-engage churned clients.

For players, the TaDa brand is about innovation, fun experiences and new concepts, all delivered in an easy to grasp design with quick rewards; this both creates huge appeal and leads to long-term loyalty.

Using our glocalisation strategy means modularity through global core mechanics for unified quality and built-in pacing logic but using local data and feedback to create tailored and personalised games that feel specific to the target market, such as Fortune Zombie in U.S. markets.

How does this modularity translate to operator growth?

The immediate effect is more rapid customisation for local markets alongside faster expansion through integrating jackpots, tournaments, or loyalty programmes. Specifically, operators can test concepts, weapons or seasonal themes without us rebuilding the entire game or them suffering extended downtime.

Launching for key seasonal events or localised themes such as St Patrick’s Day or Christmas in Europe, customisation for specific markets is more accurate and creates greater resonance with players. This leads to higher player retention and LTV (Lifetime Value) alongside more local data-driven optimisation.

In terms of promotions, slot games recently began to use shooting/firing elements, while fish shooting games have introduced multipliers and jackpots. This integration or cross-over between the genres gives operators greater understanding how to leverage promotional success as they recognise the framework. From branded leaderboards to localised overlays and customised promotion hooks,
operators see easier campaign deployment for faster results.

Are fishing shooting games scalable?

Yes, is the short answer. Our modularity allows for rapid adaptation for different markets and scalable deployment across multiple operator platforms. 

Horizontal scalability is also achievable. With Fortune Zombie, we innovated by taking the game out of the water and on to the streets. This provided multiple opportunities for new features, innovation in weapons and power ups, fantastical designs and multiple different ways to win. Designed for a new audience in the U.S., we will also be releasing a prequel and sequel alongside other products in the Zombie universe including a plinko game.

New and emerging markets predominantly respond to mobile first optimisation, so we are actively working on game size and deployment to maximise efficiency without impacting quality.

We are pioneering a new way to play and win with fish-shooting and this is appealing globally as there are no barriers to entry. Our successful European launch started in Italy and is progressing across the continent. Latin-America, especially Brazil, has significantly picked up on this new concept and our recent launches in both Africa and the U.S.A. are already generating ROI for operators.

How does collaboration with operators shape future game design?

The core ethos at TaDa is that our partnerships are a two-way street. Operators are closest to the end users, revenue targets and regulatory requirements; so we prioritise relationships with key local and national providers that bring local know-how to further enhance their feedback loops. 

In conjunction with our research and focus group data mining, we collaborate to deliver successful outcomes from monetisation strategies, jackpots, session lengths, game pacing to bullet speed, colours and idiomatic translations to ensure that everything from cultural fit to retention goals are covered.

We also work together on retention features to shape the games based on our partners’ goals. This may include gamification tools WIN CARD with its mission system, time limited events or storable rewards or GiftCode with its instant rewards alongside daily login bonuses.

The ultimate result of this shared vision is games that align with real engagement patterns and we enjoy stronger partnerships that deliver lasting results for all stakeholders.

For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon from Sep 16-18.