Sportiumbet.mx, a global leader in sports betting and entertainment, announces its new sponsorship agreement with Club Tigres, one of the most iconic teams in Mexican soccer. The agreement, which will extend for five seasons, makes Sportiumbet.mx the Global Main Sponsor of the Auriazules, for both their men’s and women’s teams.

With this alliance, Tigres joins forces with a sportsbook for the first time in the world of sports sponsorship, consolidating an unprecedented strategic collaboration in the Mexican soccer landscape. For Sportiumbet.mx, this is also its debut in Liga MX. The relationship between both entities is built on shared values: passion, loyalty, and an unwavering fan community.

“Soccer isn’t just about competing, it’s about connecting with people. At Sportium, we experience sport as a shared emotion, and Tigres embodies that passion perfectly,” said Alberto Eljarrat, CEO of Sportium. “It’s a pride to be the first betting sponsor of a club as historic, prestigious, and socially responsible as Tigres. There’s a unique energy that permeates every match at El Volcán, and that same passion drives our expansion into the world of sports.”