The global operator of bookmakers and online gaming has become the new main sponsor of Jagiellonia Białystok. Starting in the 2025/2026 season, the brand’s logo will appear on the front of the team’s match jerseys. Furthermore, the company has announced a strong commitment to building engagement among fans.

The partnership includes a series of special promotions, events, and surprises designed for the club’s fans.

“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. We are thrilled to embark on this journey together. Our logo will now appear on the front of the jerseys of four Ekstraklasa clubs, which only confirms that we are consistently building our leadership position in sports sponsorship,” commented Łukasz Seweryniak, General Manager of Superbet Polska.

Jagiellonia Białystok CEO Ziemowit Deptuła, in turn, revealed that this is the highest-ever sponsorship agreement in the club’s history, “which further underscores the importance of this partnership.” “I think the word ‘partnership’ is key in the context of our agreement. I’m most happy that we’re not just gaining a sponsor, but a true partner with whom we will achieve great things together,” he says.

The club and the bookmaker’s initial activities began with the announcement of their partnership – as part of a promotion, Superbet is subsidizing the purchase of an official Jagiellonia match jersey by 100 PLN. 1,920 of these jerseys will be available, a number that refers to the year the club was founded. The promotion is open to all Superbet app users, and purchases can be made both in-store and online. The company also announces that fans of the Białystok club who register using the special code “JAGA” will also receive a welcome bonus.

Superbet announces that Jagiellonia Białystok is the fourth Ekstraklasa club – alongside Lech Poznań, Górnik Zabrze, and GKS Katowice – to join the bookmaker’s sponsorship portfolio. In addition to its involvement in the Ekstraklasa, the company is also the title sponsor of international events such as the Superbet Poland Darts Masters and the Superbet Rapid & Blitz Grand Chess Tour – Warsaw. It also supports the Polish Ski Association, the KS Toruń speedway team, and, in football, the first-division Wisła Kraków and GKS Tychy.